Branding and marketing workshops
Branding & Marketing Workshops
We deliver high-impact engagements designed to instill lasting change within teams, focusing on the vital areas of brand building.
Brand-Think
A 4-hour (2 sessions) workshop designed to introduce you to the fascinating world of brands and help you develop a “creative + storytelling sensibility
What this workshop will help you achieve:
- • Learn how to earn a premium in the marketplace for your products by adding intangible value.
- • Understand key concepts through examples drawn from the realm of advertising creativity.
- • Gain inspiration to bring a fresh perspective to your work and ignite creativity within your team.
- • The workshop will be conducted over Zoom by Thomas Xavier of Transformer Brand Services, Bangalore, former Chairman and National Creative Director of Leo Burnett Orchard, India.
Ideal Workshop Participants:
Product Management Teams at established firms or start-ups, Sales Professionals, and Middle Management seeking an overview of brand concepts.
Workshop Schedule:
Two 2-hour highly participative sessions on consecutive days (Total 4 hours).
Power of Purpose
A Two-Day Brand Discovery Workshop for Start-ups that help craft a powerful brand meta story and maximise brand valuation.
What this workshop will help you achieve:
- • Transform your brand into an inspiring, memorable, and impactful presence.
- • Drive superior short-term and long-term profits.
- • Establish a roadmap for consistent brand actions.
- • Build a loyal and engaged customer base.
- • Create an inspired and motivated workforce.
- • Craft and clarify your brand's meta-story.
- • Maximize your brand's valuation.
Workshop Format:
Day 1: Discover and Define Your Brand Purpose
Morning Session (9:00 AM – 12:30 PM)
- 1. Introduction to Purpose-Driven Startups
- 2. Defining Your Purpose
- 3. Refining Your Purpose Statement
Afternoon Session (1:30 PM – 5:00 PM)
- 4. Embedding Purpose into Your Business Model
- 5. Purpose-Driven Storytelling: How to Communicate Your Purpose
- 6. Recap & Reflection
Day 2: Differentiate & Maintain Resilience
Morning Session (9:00 AM – 12:30 PM)
- 1. Differentiating Your Brand in a Crowded Market
- 2. Building a Purpose-Driven Marketing Strategy
- 3. Using Purpose to Create Community
Afternoon Session (1:30 PM – 5:00 PM)
- 4. Maintaining Purpose While Scaling
- 5. Purpose-Driven Leadership and Organizational Culture
- 6. Final Presentations & Feedback
- 7. Workshop Conclusion & Takeaways