Workshops
We deliver high-impact engagements designed to instil lasting change within teams, focusing on the vital areas of brand building.
4 Hours / 2 Sessions
Brand-Think
A 4-hour workshop (2 sessions) designed to introduce you to the fascinating world of brands and help you develop a creative and storytelling sensibility.
What this workshop will help you achieve
- Learn how to earn a premium in the marketplace for your products by adding intangible value.
- Understand key concepts through examples drawn from the realm of advertising creativity.
- Gain inspiration to bring a fresh perspective to your work and ignite creativity within your team.
Conducted by Thomas Xavier, former Chairman and National Creative Director of Leo Burnett Orchard, India.
- Format
- Two 2-hour highly participative sessions on consecutive days
- Ideal for
- Product Management Teams, Sales Professionals, Middle Management
- Delivery
- Zoom and in person, highly interactive
2 Days
Power of Purpose
A Two-Day Brand Discovery Workshop for start-ups that helps craft a powerful brand meta story and maximise brand valuation.
What this workshop will help you achieve
- Transform your brand into an inspiring, memorable, and impactful presence.
- Drive superior short-term and long-term profits.
- Establish a roadmap for consistent brand actions.
- Build a loyal and engaged customer base.
- Create an inspired and motivated workforce.
- Craft and clarify your brand's meta-story.
- Maximize your brand's valuation.
The two-day agenda
Day 1
Discover and Define Your Brand Purpose
Morning Session · 9:00 AM to 12:30 PM
- Introduction to Purpose-Driven Startups
- Defining Your Purpose
- Refining Your Purpose Statement
Afternoon Session · 1:30 PM to 5:00 PM
- Embedding Purpose into Your Business Model
- Purpose-Driven Storytelling
- Recap and Reflection
Day 2
Differentiate and Maintain Resilience
Morning Session · 9:00 AM to 12:30 PM
- Differentiating Your Brand in a Crowded Market
- Building a Purpose-Driven Marketing Strategy
- Using Purpose to Create Community
Afternoon Session · 1:30 PM to 5:00 PM
- Maintaining Purpose While Scaling
- Purpose-Driven Leadership and Culture
- Final Presentations and Feedback
- Workshop Conclusion and Takeaways
Corporate Clients