WE MAKE YOUR BRAND
INSPIRING, FAMOUS AND BOUGHT
We do Strategy, Creative and Execution.
We can help build your brand
and scale your business by marrying creativity to digital.
Our brand services cover the entire spectrum of marketing needs.
We Help You Discover
Your Brand Purpose,
Ignite Inspiration, And Live Your Brand
Our Purpose Driven Branding process is one-of-a-kind.
Our Purpose Driven Branding process is one-of-a-kind.
We Drive Digital To Work Smarter
And Deliver
Real Business Results
Our Strategic Digital Communication approach gives you bang for the buck.
Our Strategic Digital Communication approach gives you bang for the buck.
CLIENT-SPEAK
“Transformer Brand Services has been instrumental in shaping the foundation of the Indian operations of our Professional Services. Their coaching for our senior leadership, articulation of our Purpose, and development of a Culture Canvas have set us on a strong path as a world-class Supply Chain Technology brand in India.”
-Vijay Subramanian
Vice President, Kinaxis India
“Our partnership with Liji and Thomas from Transformer Brand Services has been pivotal in our understanding what we mean to our patients, doctors, and the community! Their effort was crucial in strengthening our reputation as Bangalore’s leading single-location multispecialty hospital. Today, our new promise, ‘Doctors for your best life,’ embodies our forward-looking commitment in delivering premium care consistently to every patient.”
- V A Ashok
MD, Greenview Medical Center
“Transformer helped us discover the human purpose of Sony Entertainment Television and trigger fresh strategic thinking. Their approach is one-of-a-kind.”
- Danish Khan
EVP and Business Head, Sony LIV and StudioNext at Sony Pictures Networks India
“Transformer Brand Services brought their expertise to our brand transformation journey. From conducting a thorough Brand Audit and reviewing our Product Portfolio to articulating clear propositions for each sub-brand, their work has been exemplary. Liji’s collaboration with our digital team to craft and monitor messaging strategies has been invaluable.”
- Roy Mammen
MD, MM Foam Pvt, Ltd.
“Liji and Thomas from Transformer Brand Services spearheaded the initiative to redefine our Brand Purpose, Brand Identity, articulate the Culture Canvas, and refresh our website. Their efforts have been instrumental in restaging Flatworld Solutions as a competitive player in the global market.”
- Anand Matthews
CMO, Flatworld Solutions
“Sometimes a brand needs to engage in self-reflection to orient itself for the future. The team from Transformer Brand Services helped us rediscover and articulate what’s truly great about our brand.”
- Himanshu Gautam
Head – Emerging Business & Partnerships - Amar Ujala
“Transformer worked closely with us to sharpen our brand purpose and refresh our identity. It has helped us consolidate and evolve our leadership status in the category.”
- M K Anand
MD, Times Network
“Liji and Thomas at Transformer played a pivotal role in Zype’s brand journey. From discovering our purpose to developing a strong brand identity and refining brand positioning they collaborated closely with us. They also guided our design and digital communication strategy ensuring holistic alignment. Their approach ensured a foundation that aligns deeply with our vision and values.”
- Yogi Sadana
CEO, ZYPE
“The work we did together unleashed the team’s mojo and helped turn around Sony SAB television as a brand and gave us the lens through which we could recast the route map and the vision for the brand ,taking it into a completely new and fresh direction!”
- Neeraj Vyas
Business Head Sony Entertainment Television, Sony SAB, PAL, and Sony MAX
‘The founding team spent three days with Thomas, engaged in deep introspection to lay the groundwork for a bold new channel.”
- Ajay Bhalwankar
Former Head of Sony Marathi Current Head SAB TV
“Right from exploratory conversations with senior leadership to actual execution of designs, Transformer has been a close ally of Times Network. The impact of their work has been transformative!”
- Anup Vishwanathan
Former Director of Brand Times Network
Coming soon...
OUR PRINCIPAL CONSULTANTS
Liji Thomas
An experienced consultant with a proven history in marketing and advertising, Liji specializes in brand strategy, digital marketing, and organizational culture. She works with businesses of all sizes to align their purpose with operations, developing brand strategies that resonate with audiences, stakeholders, and employees, driving growth. She collaborates with clients to refine digital marketing strategies, audit current digital presence, and optimize channels.
She helps organizations define their culture by aligning purpose and culture with business goals, fostering engagement and success. Additionally, as a personal branding coach, Liji empowers individuals to craft clear, consistent, and compelling personal brand messages that support their goals.
Thomas Xavier
Thomas Xavier is the Principal Consultant at Transformer, bringing over 30 years of expertise in brand building the Indian business landscape.
Before founding Transformer, he served as Chairman and National Creative Director of Orchard Advertising, part of Publicis Worldwide, where he was instrumental in growing the agency from a start-up to one of India’s Top 15 advertising firms. Thomas has led the communication strategies for major multinational brands like IBM, Toyota, Levi’s, and Hitachi, as well as transformative Indian brands like Air Deccan, CavinKare, and Himalaya.
His work reflects a legacy of creativity and impactful brand-building.